Link & Campaign Analytics
Guides to reading link analytics: what to track per link and how to credit installs to a campaign.
Mobile Link Analytics: What to Track and Why It Matters
Mobile link analytics tracks clicks, installs, and campaigns per link in real time. What to measure and how it differs from product analytics.
8 min readLink Analytics vs. Product Analytics: What's the Difference
Link analytics measures who tapped, when, and from where. Product analytics measures what they did after. Why mobile teams need both, not either.
8 min readCreator and Influencer Link Attribution for Mobile Apps
How to attribute app installs to the right creator: one link per creator, deferred matching through the store, and per-link reporting in the dashboard.
8 min readHow to See Which AI Assistants Send Clicks to Your App Links
See which AI assistants send clicks to your app links. WarpLink's ai_assistant dimension covers 11 assistants in the dashboard, REST API, MCP, and exports.
6 min read
Every link WarpLink creates already counts its own clicks, but knowing what those numbers mean, and how they relate to everything else a team measures, takes more than a click counter. This collection treats link analytics as its own discipline: what to track per link and why it matters, where link analytics ends and product analytics begins, and how to attribute an install to the specific creator or campaign that sent it rather than a generic source. It suits a team that already has links live and wants to read more out of them, whether that means comparing channels, judging a creator program, or knowing when a product analytics suite is actually worth adding. WarpLink treats deep linking, install attribution, and real-time analytics as one system, so every link here already carries the data these guides show you how to read. Start with the guide closest to the question you are trying to answer.
Analytics