Use cases for app links, attribution and analytics
Pick the job you want done. Each page gives the steps, the code and what linking, attribution and analytics add to it.
Indie developers and small teams
Ship links that open your app and replace the ones that stopped working.
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QR code to app
Print a QR code that opens your app, or the store page, and count taps per placement.
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Replace Firebase Dynamic Links
Recreate your old links with a few fields, swap the SDK, and keep deferred deep linking.
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Email to app
Open the app from an email link on your own domain, or the store page for everyone else.
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Web to app smart links
Send mobile web visitors to the matching screen in your app, with a web fallback.
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Password-protected app links
Gate a beta or private link with a password and an expiry date.
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Custom domain app links
Serve app links from your own domain, with the SDK and the domain verified.
Growth and marketing
Find out which invite, channel or creator brings installs.
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App referral programs
Credit each install and sign-up to the inviter, with signed webhooks and a Referrals report.
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Campaign attribution for apps
Give each channel its own link and see which one brings installs, not only clicks.
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Creator and influencer tracking
Give each creator a link and see which ones bring installs, not only taps.
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Link analytics for mobile teams
Read clicks and installs per link, export the rows, and ask the same questions over MCP.
Product and engineering
Shape what a person sees after a link brings them into the app.
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Invite-a-friend onboarding
Open the app on a welcome that names the inviter, with a generic path for everyone else.
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Deferred onboarding
Start a new install on the screen the link pointed to, not on the title screen.
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Social and in-app browsers
Preview cards for links shared in social apps, and a destination that works inside in-app browsers.
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Test and validate deep links
Check a link on a simulator or device, and verify your setup before you ship.
Agent builders
Give assistants links they can create, share and read.
Industries
How teams in one field put links to work.
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E-commerce apps
Product, collection and offer links that open the right screen in a shopping app.
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Fitness and wellness apps
Invite, challenge and class links that open the shared plan in the app.
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Media and publishing apps
Article links with previews that open the story in the app, or the web page.
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SaaS apps
Invitation and shared-item links that open the workspace in the mobile app.
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Mobile games
Invite and creator links that start a new player on the lobby, clan or gift.
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Events and ticketing apps
Ticket, schedule and venue links, with QR codes and an expiry for the day.