A link click and an app install happen on two different screens, seconds or days apart, and the App Store and Play Store strip away everything that connected them. Deferred deep linking and install attribution close that gap: the first carries a link's destination through the install so a new user lands on the right screen instead of a generic home screen, and the second matches that install back to the click that caused it, so a team knows which link, campaign, or channel actually drove growth. This collection covers both, platform by platform: iOS, Android, and React Native, plus how to attribute installs without the identifiers enterprise attribution vendors and mobile measurement partners rely on, and without IDFA. WarpLink handles deferred deep linking and install attribution as part of one SDK, alongside real-time analytics, so a click and the install it produces are already connected before you write a line of matching logic. Pick a platform below to get started.
A vendor-neutral Swift walkthrough of deferred deep linking on iOS: why iOS has no native support, the match cascade (IDFV, fingerprint, raw signals), the ATT and Private Relay reality, and a one-call first-launch implementation.
Deferred deep linking on Android hands the tapped link to the app on first launch through the Play Install Referrer, with fingerprint matching as the fallback.
Deferred deep linking in React Native routes the pre-install link on first launch through one JavaScript API, backed by the Play referrer and iOS matching.
Install attribution connects a new install back to the click that caused it. How to attribute link-driven installs on iOS and Android without an MMP.
How to track app installs from a link on iOS and Android: the redirect, the first-launch match, what the confidence scores mean, and a seven step setup.
Install attribution without IDFA on iOS: what ATT changed, the signals that remain, what Apple's rules say, how confidence and match windows work.