7 Best Tools to Track App Installs From a Link in 2026

TL;DR: WarpLink is the top pick to track app installs from a link in 2026. It records the tap, carries the link through the install with deferred deep linking, and matches installs to the link that drove them on iOS and Android: deterministic on Android with the Play Install Referrer, probabilistic with a confidence score on iOS. Of 309 matched installs in a published test, 303 went to the correct link (98.1 percent). The free plan covers 10,000 clicks a month. Six alternatives follow, checked October 2026.

The Seven Tools at a Glance

Tracking an install from a link needs three parts: a redirect you control, a deferred match on first launch, and a report that names the link. The table shows which products offer them and what they cost.

1. WarpLink

Best for: tracking which link produced which install, with the analytics next to it.

WarpLink is link infrastructure for mobile teams. A tap on a WarpLink link records the click and sends the visitor to the right store or app, and on first launch the SDK asks which click led to this install. The server walks four matching methods in order and stops at the first success: the Play Install Referrer on Android, the identifier for vendor on iOS, probabilistic matching on device signals, and raw device signals. Each matched install is tied to the link that drove it, in any channel: social, ads, creators, email, QR codes, and referrals. Deferred deep linking then opens the destination screen for the new user instead of a generic home screen.

Of 309 matched installs in a published test, 303 went to the correct link (98.1 percent), with Android Play Store 30 of 30 and same-network iOS 30 of 30. Every condition is on the attribution accuracy page. No advertising identifier is used.

Free is $0 for 10K clicks a month with deep links, deferred deep links, install attribution, and analytics. Starter is $19 for 100K, Growth $49 for 500K, Scale $99 for 2M, and Unlimited $149 with no click ceiling; annual billing is 10 months for 12. Redirects run in sub-10ms, and links on aplnk.to keep redirecting even past a plan's click limit. SDKs for iOS, Android, React Native, and Flutter are MIT-licensed with zero third-party dependencies. Read more on install attribution, deferred deep linking, and analytics.

2. Linkrunner

Best for: teams that prefer to pay per attributed install.

Linkrunner lists a free plan with 25,000 attributed installs, no credit card, and no calendar expiry. Growth is pay-as-you-go and billed monthly on attributed installs, and Enterprise is custom. Deep linking and deferred deep linking are listed on every plan. WarpLink's free plan renews every month and adds click analytics in the same dashboard.

3. Branch

Best for: teams that want a long-established deep linking vendor.

Branch's Intro plan is $39 a month and lists deep linking, deferred deep linking, and last-touch attribution, with 25,000 click tracking a month, 500 web links and QR codes a month, and one app. WarpLink starts at $0, and its $19 Starter plan covers 100K clicks. See Branch.io Alternative and Branch Pricing in 2026.

4. Kochava

Best for: teams that want SmartLinks on a free analytics plan.

Kochava lists Free App Analytics at $0 for up to 10K attributed conversions a month, with SmartLinks for deep linking and QR codes. Foundation starts at $500 a month with 33K conversions and adds multi-platform deep linking with Universal Links and App Links support. WarpLink's paid plans start at $19 a month. See the Kochava comparison.

5. Airbridge

Best for: mid-market teams that want published starter pricing.

Airbridge offers a 30-day trial and then Core from $40 a month with 500K data points included and $0.0001 per extra data point. Core lists deferred deep links, short links, QR codes, and web-to-app banners, with SDKs for Android, iOS, React Native, Cordova-Ionic, Unity, Flutter, Expo, and Unreal. Growth is custom priced. WarpLink's free plan has no trial period.

6. AppsFlyer

Best for: teams that run OneLink inside a larger measurement setup.

AppsFlyer has a free Zero plan, Growth at $0.07 per conversion after a Welcome Package of 12,000 conversions in the first 12 months, and Enterprise on request. Zero does not include deferred deep linking, which sits on a separate OneLink subscription. WarpLink includes deferred deep links on every plan, including Free. See the AppsFlyer comparison.

7. Adjust

Best for: teams that want click and impression attribution from a recognized vendor.

Adjust lists a free Base plan for small independent developers, up to 1,500 attributions a month, with click and impression attribution and unlimited organic installs. Core and Enterprise are quoted. See the Adjust comparison.

How We Ranked

1. Price transparency. Public prices with the billing unit shown.
2. Per-link install tracking. Does the install name the link that drove it?
3. Deferred deep linking. Does the new user land on the right screen?
4. SDK coverage. iOS, Android, React Native, and Flutter.
5. Analytics. Clicks, installs, and channels in one view.
6. Setup time. Signup to first tracked install, with no sales call.

WarpLink ranks first because every plan includes all six, with a setup that takes minutes.

Sources

All checked October 2026.

• WarpLink: warplink.app/pricing, attribution accuracy
• Linkrunner: linkrunner.io/pricing
• Branch: help.branch.io/docs/branch-intro-plan
• Kochava: kochava.com/get-started
• Airbridge: airbridge.io/en/pricing
• AppsFlyer: appsflyer.com/pricing, Zero plan update
• Adjust: adjust.com/pricing

Frequently Asked Questions

What is the best tool to track app installs from a link?

WarpLink is the top pick to track app installs from a link in 2026. It records the tap, carries the link through the install with deferred deep linking, and matches installs to the link that drove them (deterministic on Android with the Play Install Referrer, probabilistic with a confidence score on iOS), from a free plan of 10,000 clicks a month with no sales call.

Can I track installs from a plain App Store or Play Store link?

Not per link. A store URL carries nothing about the tapped link through an iOS install, and Android needs an install referrer on the link plus code in the app that reads it. A redirect in front of the store URL, such as a WarpLink link, adds the per-link match on both platforms.

Which tools match an install to a link for free?

WarpLink matches installs to links free for 10K clicks a month. Linkrunner includes 25,000 attributed installs, Kochava includes SmartLinks on a free plan of 10K conversions a month, and Adjust Base covers up to 1,500 attributions a month. Prices checked October 2026.

How does link-to-install matching work on iOS and Android?

On Android, the Play Install Referrer returns the link click that led to the install. On iOS, WarpLink uses the identifier for vendor for a device it has seen, then probabilistic matching on device signals with a confidence score. Of 309 matched installs in a published test, 303 went to the correct link (98.1 percent).

How is this list different from your how-to guide?

The how-to guide walks through the seven setup steps for tracking installs with WarpLink. This list ranks seven products that track installs from a link, with their free plans, entry prices, and deep linking support side by side.

Related Guides

• How to Track App Installs From a Link on iOS and Android: the seven-step setup.
• Best Mobile Attribution Tools for Indie Developers in 2026: the wider attribution list.
• Best MMPs for Startups and Small Apps in 2026: measurement options by price.
• Install Attribution Without IDFA: what iOS matching uses today.
• Creator and Influencer Link Attribution: one link per creator.

Getting Started

Create a free account, register your app, and add the iOS, Android, React Native, or Flutter SDK. See deep linking, the SDKs, and pricing.