Concepts

WarpLink is link infrastructure for mobile teams. It brings deep linking, install attribution, and real-time analytics together in one service. These concept guides explain how each piece works so you can decide what to configure for your app.

The Three Pillars

WarpLink is built around three capabilities that work together:

• Deep linking: Route users to the right screen inside your app, on iOS and Android, whether or not the app is already installed.
• Install attribution: Connect a new install back to the link click that drove it, so you know which campaigns actually convert.
• Real-time analytics: See clicks, installs, and match rates in the dashboard within minutes.

Concept Guides

Guide	What it covers
Deep Linking	Universal Links, App Links, and how links route users into your app
Deferred Deep Links	Preserving a destination and its context through an app install
Install Attribution	Deterministic and probabilistic strategies for matching installs to clicks
Link Analytics	How clicks are counted, deduplicated, and joined to the installs they drove
Social Previews	Open Graph and Twitter Card tags so shared links render rich cards
Password Protection	Gating a redirect behind server-side password validation
Custom Domains	Serving short links from your own branded domain

The vocabulary these guides use, from Universal Link to match confidence, is defined in the glossary.

Data Retention

Click and install data is kept for a plan-dependent window before it ages out of analytics:

Plan	Retention
Free	90 days retained, last 30 days readable
Starter	180 days
Growth	365 days
Scale	3 years (1,095 days)
Unlimited	3 years (1,095 days)

Where to Start

If you are new to WarpLink, read Deep Linking first, then Install Attribution, then Link Analytics. Together they cover the path from a tap to an attributed install to the numbers it produces. When you are ready to build, the Quickstart walks through creating your first link.