Concepts
Concepts
The core concepts behind WarpLink: deep linking, deferred deep links, install attribution, social previews, password protection, and custom domains.
WarpLink is link infrastructure for mobile teams. It brings deep linking, install attribution, and real-time analytics together in one service. These concept guides explain how each piece works so you can decide what to configure for your app.
The Three Pillars
WarpLink is built around three capabilities that work together:
- Deep linking: Route users to the right screen inside your app, on iOS and Android, whether or not the app is already installed.
- Install attribution: Connect a new install back to the link click that drove it, so you know which campaigns actually convert.
- Real-time analytics: See clicks, installs, and match rates as they happen.
Concept Guides
| Guide | What it covers |
|---|---|
| Deep Linking | Universal Links, App Links, and how links route users into your app |
| Deferred Deep Links | Preserving a destination and its context through an app install |
| Install Attribution | Deterministic and probabilistic strategies for matching installs to clicks |
| Social Previews | Open Graph and Twitter Card tags so shared links render rich cards |
| Password Protection | Gating a redirect behind server-side password validation |
| Custom Domains | Serving short links from your own branded domain |
Where to Start
If you are new to WarpLink, read Deep Linking first, then Install Attribution. Together they cover the path from a tap to an attributed install. When you are ready to build, the Quickstart walks through creating your first link.